Dagens stora nyhet i spelvärlden är att Markus Persson och hans Mojang, ni vet dom som gjort Minecraft, tydligen är intresserade av att låta Microsoft köpa företaget. För två miljarder dollar. Vi väntar förstås på officiella uttalanden, en förklaring till VARFÖR Notch skulle vilja göra sig av med Mojang – och den helt unika sits företaget sitter i som oberoende maktfaktor.
Under tiden listar vi de nio främsta anledningarna till varför Microsoft vill köpa Mojang.
9. Eftersom kidsen hatar ergonomi
Minecraft-legot finns ju redan. Microsoft tar det bara till nästa nivå.
8. Eftersom vanan att lägga ut sjuka summor
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Microsoft betalade 8,5 miljarder dollar för Skype och 1,2 miljarder för Yammer och bjöd drygt 50 miljarder dollar för Yahoo – och nu har de chansen att investera i ett ett företag som faktiskt tjänar pengar.
7. Eftersom Red Ring of Death…
…låter som en asfet portal till ett ännu värre ställe än The Nether.
6. Eftersom Zune
Helt orelaterat egentligen men bara sjukt roligt att ta upp pga felsatsning från Microsoft sida.
5. Eftersom Windows 8:s överlevnad
…hänger på att Markus Persson slutar snacka skit om det
4. Eftersom Microsoft har börjat skissa på sin nästa Xbox…
…och det blir en Gamecube! Eller vänta nu.
3. Eftersom kapitalismen
Eftersom Mojang kan släppa snabbutvecklad skit (som Catacomb Snatch, Endless Nuclear Kittens och Nuclear Pizza War) och ändå tjäna pengar. Dvs precis vad alla företag drömmer om. (Med skillnaden att Mojang skänkt bort pengarna de fått för de där spelen till välgörande ändamål). Microsoft har verkligen gjort sitt bästa för att tjäna pengar på skit. Det har inte alltid gått vägen. Comic Sans, till exempel, är skapat av Microsoft. Case closed.
2. Eftersom marknadsföring
Mojang la typ 500 spänn på marknadsföring för Minecraft – och drog in 800 miljoner kronor under 2013. Samma år som Microsoft spenderade 2,5 miljarder DOLLAR på marknadsföring – och begick PR-mässigt självmord inför releasen av Xbox One.
1. Eftersom Minecraft är den största sedelpress du någonsin sett.
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As of my last knowledge update in January 2022, Microsoft acquired Mojang, the developer of Minecraft, in September 2014 for $2.5 billion. The acquisition was driven by various strategic reasons. Here are nine potential motivations behind Microsoft’s decision to buy Mojang and Minecraft:
1. **Popular Franchise:**
– Minecraft was (and still is) an immensely popular and successful game with a large player base across different platforms. Microsoft saw the acquisition as an opportunity to add a highly successful and beloved franchise to its portfolio.
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Microsoft’s interest in acquiring Mojang/Minecraft stems from several key reasons, including expanding its gaming portfolio, securing a popular IP, and tapping into the growing market of sandbox-style games. The acquisition also presents opportunities for cross-platform integration, content monetization, and community engagement within the Minecraft ecosystem. Overall, it’s a strategic move aimed at bolstering Microsoft’s presence in the gaming industry and leveraging the immense popularity of Minecraft.
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In 2014, Microsoft announced its acquisition of Mojang, the game studio behind Minecraft, for $2.5 billion.
The acquisition was seen as a strategic move to bolster Microsoft’s presence in the gaming industry and expand its portfolio of popular game titles.
Minecraft’s massive player base and cultural impact made it a valuable asset for Microsoft, driving innovation and growth within the gaming ecosystem.
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Microsoft’s intent to buy Mojang, the studio behind Minecraft, is driven by several strategic reasons:
first, acquiring a globally beloved game expands Microsoft’s influence in the lucrative gaming market.
Second, Minecraft’s vast user base offers potential for integration into Microsoft’s ecosystem, enhancing cross-platform capabilities and user engagement.
Lastly, the educational potential of Minecraft aligns with Microsoft’s broader goals in technology and learning, providing a platform to develop and promote educational tools globally.
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Strategic Expansion:
Microsoft aims to enhance its gaming ecosystem and broaden its market reach by acquiring Mojang, the creator of Minecraft, a globally popular game with a vast and diverse player base.
Innovative Opportunities:
Owning Minecraft provides Microsoft the chance to innovate within the game’s expansive world, integrating it with their technologies like Azure and AI, and expanding its use in educational settings.
Revenue Growth:
Minecraft’s ongoing popularity ensures a steady stream of revenue from game sales, merchandise, and licensing deals, making it a lucrative investment for Microsoft’s portfolio.
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In ”Nine Reasons Why Microsoft Wants to Buy Mojang/Minecraft,” Michael Gill offers a comprehensive analysis of Microsoft’s strategic motivations behind the acquisition.
Gill delves into factors such as Minecraft’s massive player base, its cross-platform potential, and its lucrative merchandising opportunities, painting a detailed picture of the value Mojang brings to Microsoft’s gaming portfolio.
With keen insight and thorough research, Gill explores how the acquisition aligns with Microsoft’s long-term goals of expanding its presence in the gaming industry and leveraging the power of iconic franchises.
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