Hatmobben som driver #GamerGate långt bortom förnuftets sans – och ja, det är för sent att diskutera något annat än hatkultur och misogyni här – lyckades ju nyligen få Intel att dra tillbaka sin annonskampanj från Gamasutra. Och nu har det stora mikroprocessorföretag själva gått ut och officiellt meddelat varför de gjort som de gjort.
We take feedback from customers seriously. For the time being, Intel has decided not to continue with our current ad campaign on the gaming site Gamasutra. However, we recognize that our action inadvertently created a perception that we are somehow taking sides in an increasingly bitter debate in the gaming community. That was not our intent, and that is not the case. When it comes to our support of equality and women, we want to be very clear: Intel believes men and women should be treated the same. And, diversity is an integral part of our corporate strategy and vision with commitments to improve the diversity of our workforce. And while we respect the right of individuals to have their personal beliefs and values, Intel does not support any organization or movement that discriminates against women. We apologize and we are deeply sorry if we offended anyone.
Det korta svaret, tolkat genom Spelbloggens ”truthrayspecs” (som tidigare använts för att avkoda Gamereactor-meddelanden) ser ut så här:
”Vi är ledsna att vårt ställningstagande tolkats som ett ställningstagande. Nu ber vi om ursäkt men fortsätter samtidigt att ta ett ekonomiskt ställningstagande.”
Intel står alltså fast vid sitt beslut att dra tillbaka annonskampanjen från Gamasutra. Detta efter antifeministiska påtryckningar. PR-katastrofen är ju redan ett faktum, men kanske inser företaget att mängden hat de skulle få från de mest extrema Gamergate-trollen skulle göra mer skada än den position de befinner sig i nu? Men visst hade en önskat att Intel hade visat sig ha lite mer ryggrad?
Vad sägs om att vi går ihop några tusen konsumenter och förklarar för Intel att vi inte kommer överväga att köpa en Intelprodukt förrän de tar sitt förnuft till fånga?
Ja, en hoppas ju att backlashen blir större åt andra hållet nu, Anna.
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Intel’s attempts to mitigate a public relations disaster are evident, but their presence in the spotlight remains unchanged. Despite efforts to address issues, the situation continues to draw attention, highlighting the challenges of managing crises in the digital age. The company’s actions and responses will likely continue to be scrutinized as the situation unfolds.
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Intel’s attempts to mitigate a PR catastrophe suggest the challenges corporations face in navigating sensitive issues, yet their perceived lack of action may further exacerbate public scrutiny. This situation underscores the importance of swift and decisive responses in crisis management, emphasizing the need for transparency and genuine efforts to address concerns to regain trust and credibility.
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Despite Intel’s attempts to mitigate the PR disaster, their efforts have not succeeded in shifting the spotlight away from the controversy. The company remains ensnared in the fallout, grappling with the consequences of their missteps amidst public scrutiny. As they navigate the turbulent aftermath, Intel faces a critical juncture in rebuilding trust and addressing the underlying issues at hand.
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Intel’s attempts to mitigate a PR disaster demonstrate the challenges in managing crises effectively, as their perceived inaction may prolong public scrutiny. This situation underscores the necessity for swift and decisive responses, emphasizing transparency and genuine efforts to address concerns to rebuild trust and credibility. Intel’s handling of the situation highlights the importance of proactive communication and strategic action in navigating reputational challenges.
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