Intel försöker backa ur PR-katastrofen – men rör sig inte ur fläcken

10:15 6 Okt 2014

Hatmobben som driver #GamerGate långt bortom förnuftets sans – och ja, det är för sent att diskutera något annat än hatkultur och misogyni här – lyckades ju nyligen få Intel att dra tillbaka sin annonskampanj från Gamasutra. Och nu har det stora mikroprocessorföretag själva gått ut och officiellt meddelat varför de gjort som de gjort.

We take feedback from customers seriously. For the time being, Intel has decided not to continue with our current ad campaign on the gaming site Gamasutra. However, we recognize that our action inadvertently created a perception that we are somehow taking sides in an increasingly bitter debate in the gaming community. That was not our intent, and that is not the case. When it comes to our support of equality and women, we want to be very clear: Intel believes men and women should be treated the same. And, diversity is an integral part of our corporate strategy and vision with commitments to improve the diversity of our workforce. And while we respect the right of individuals to have their personal beliefs and values, Intel does not support any organization or movement that discriminates against women. We apologize and we are deeply sorry if we offended anyone.

Det korta svaret, tolkat genom Spelbloggens ”truthrayspecs” (som tidigare använts för att avkoda Gamereactor-meddelanden) ser ut så här:

”Vi är ledsna att vårt ställningstagande tolkats som ett ställningstagande. Nu ber vi om ursäkt men fortsätter samtidigt att ta ett ekonomiskt ställningstagande.”

Intel står alltså fast vid sitt beslut att dra tillbaka annonskampanjen från Gamasutra. Detta efter antifeministiska påtryckningar. PR-katastrofen är ju redan ett faktum, men kanske inser företaget att mängden hat de skulle få från de mest extrema Gamergate-trollen skulle göra mer skada än den position de befinner sig i nu? Men visst hade en önskat att Intel hade visat sig ha lite mer ryggrad?

22 kommentarer | “Intel försöker backa ur PR-katastrofen – men rör sig inte ur fläcken”

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  1. Anna Sortti skriver:

    Vad sägs om att vi går ihop några tusen konsumenter och förklarar för Intel att vi inte kommer överväga att köpa en Intelprodukt förrän de tar sitt förnuft till fånga?

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  10. Intel’s attempts to mitigate a PR disaster demonstrate the challenges in managing crises effectively, as their perceived inaction may prolong public scrutiny. This situation underscores the necessity for swift and decisive responses, emphasizing transparency and genuine efforts to address concerns to rebuild trust and credibility. Intel’s handling of the situation highlights the importance of proactive communication and strategic action in navigating reputational challenges.

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