Nu är det bara timmar kvar tills det svenskutvecklade Mad Max-spelet släpps. Det är, och det säger jag med lite förvåning, faktiskt ett filmlicensspel jag är peppad på. Både tack vare den mäktiga actionrökaren till film OCH det faktum att det är Avalanche (som kan det där med att göra spel där saker smäller) som står för utvecklingen. Men nu visar det sig att de också lyckats naila det där med marknadsföringen.
I Seattle just nu pågår nämligen PAX, en sympatisk ”liten” spelmässa. Lagom till mässan har Warner Bros och Uber teamat upp för att erbjuda något mässbesökarna kommer ha svårt att tacka nej till: taxifärder utförda av Warboys. I faktiska Mad Max-bilar. Sjukt mäktigt.
The Mad Max Ubers at @Official_PAX are the best promotional activation I’ve seen in a long, LONG time. pic.twitter.com/gdUDLaCtJx
— Aaron Chambers (@ayesee) August 29, 2015
Dude just yelled ”Witness me!” as he hopped into his not-at-all dissonant Mad Max Uber at PAX. #brands pic.twitter.com/Z6oMYWzRTh
— Evan Lahti (@ELahti) August 30, 2015
Uber has teamed up with Warner Bros to give Max Made fans a themed car ride in downtown Seattle.
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Wow, the Mad Max-themed taxis at PAX sound like such a cool experience! It’s amazing how creative promotions can make events even more memorable. Speaking of exciting experiences, I’ve been hooked on lucky 97 game download lately—it’s a fun way to play and win rewards. Highly recommend checking it out!
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